Resources - Useful articles & guides for project success

Articles
Whitepapers

Articles:

Lead Managment
Leads are always precious but in today’s tough business climate it is more important than ever, having expended money and effort to generate a lead, that it is nurtured and developed appropriately through to a closed sale (and beyond) to deliver maximum lifetime value.

The Credit Crunch - a Catastrophe or an Opportunity?
It's a tough market but there's still opportunity out there if we can work smarter.

Marketing in a Downturn
Finding new ways to make marketing work more effectively, get greater returns from marketing spend, and make marketing accountable is key in a changing economy.

12-Step Guide to CRM Success
As experienced CRM solution providers we are often asked what makes a successful CRM project. Our 12-step guide highlights some of the principle areas in planning for a successful CRM project.

Email Marketing - Hints & tips
The no frills checklist for email marketing success

Credit Crunch - How to Grow your Organisation During Troubled Times
Whilst there is no doubt that times are uncertain, it can also be said that this change in market conditions presents an opportunity for determined businesses that are looking to actually grow, indeed thrive, in the next year or so.

Whitepapers:

Mobile CRM
Harness the competitive advantage of Your mobile workforce through Sage SalesLogix Mobile

CRM: A Business Imperative for Companies during the Global Economic Downturn
Using CRM to protect and grow your revenues during this difficult period.

Integration for a Customer Centric View
Successful customer centric integration is achievable and affordable for medium sized businesses.

Synchronisation for Mobile Users
Mobile computing and the geographic dispersion of organisations have created new challenges for database systems.

Sales Enablement
Sales people are the heart of any company. More significantly, productive sales people are often the difference between company success and failure.

Fast Return on Investment
It is possible for a CRM implementation to have a positive and long lasting effect on the performance of a business and its people.

Joined Up Thinking
In today's tougher markets companies have to improve their productivity to drive cost out of their organisation by integrating process flows across all aspects of the operation. Only then can improved value be delivered profitably to customers.

How to Guides:

How to Choose a CRM System
When it comes to Customer Relationship Management (CRM) it’s important to understand all the benefits of an integrated system before beginning your selection process. This useful guide provides you with the essential information you need to make the best decision possible. From building a business case for a CRM system, forming an effective project team, asking the right questions, identifying the challenges involved and much more.