CRM for Pharmaceutical Companies

At a time when the pharmaceutical industry is being squeezed – lost revenue from expiring patents, tighter rules and regulation, price caps and cost controls, higher demand for safety information – it has never been more important to maximise margins.

To increase drug sales, pharma companies traditionally only had to employ more reps. These days there is an increasing need to be more effective at selling drugs with the resources available.

The key to this is gaining insight into existing data, which is not easy given the amount of potential data stores in an organisation. Because pharmaceutical companies are always disconnected from their end users, i.e. the patients themselves, it is increasingly important to leverage what data is available.

SalesLogix Pharma provides an in-depth range of operational tools for territory planning, managing clinical meetings, setting up and managing contact profiles, managing medical requests and defects. It also provides analytical tools to dissect and correlate data, calculate performance and present it in both text and graphical formats helpful to the user. SalesLogix Pharma also provides collaborative tools to manage all customer touch-points (phone, e-mail, fax, web pages etc).

SalesLogix Pharma can integrate information from multiple sources which allows Medical Representatives, Product Managers, and Medical Advisory teams to capture, share and access customer information from across your company - even use Web services to pull up real-time customer information without leaving SalesLogix Pharma. Because information can be accessed - anytime, anywhere, with any device, the team approaches each customer interaction with a complete knowledge about their histories, their preferences, their prescribing and buying patterns.

- Integrate your internal data with external industry information (IMS)
- Give reps the information they need when they need it
- Advanced call planning and territory management
- Sophisticated reporting and trend analysis
- Multiple sales teams detailing products to the same customer
- Dynamic movement of contacts such as NCHDs
- Contacts such as Physicians working from multiple locations
- Multi-product detailing on the majority of visits
- Territory management that co-ordinates with colleagues’ plans
- Contact activity that includes face to face as well as regular ‘group’ clinical meetings
- Report generation and graphical representation that provides in-depth analysis and correlation between efforts and results

Resulting in:

- Reduced administration & increased efficiency
- Improved morale
- Enhanced client relationships & reduced customer churn
- Reduced costs & raised productivity
- Simplified reporting
- Maximised margins
- Increased profits!

e1 Business CRM solutions for Pharma enable pharmaceutical companies to synthesise external data (e.g. IMS) with internal call or sample data to produce combined intelligence. And because new data is always coming in to the organisation, we provide the tools to measure evolving trends across the business.

To further discuss CRM for pharmaceutical organisations, please contact e1 on (01962) 718270 or email info@e1business.com