CRM Overview - By Role

Marketing
Sales
Customer Service & Support
Operations
Management

Marketing - Target success

Knowing your audience is critical to achieve marketing success, but it can be time-consuming to source customer data when it’s spread across multiple files. CRM software from Sage gives you all the information you need at your fingertips, streamlining processes which save you time and allow you to respond better to your customers and identify marketing opportunities.

When you see the big picture, you’re in a better position to convert prospects into customers and then build loyal and long-term relationships with your customers. Our CRM software has far-reaching benefits. You can:

- Better target prospective customers
- Improve your campaign marketing and response tracking
- Enhance campaign results analysis and reporting
- Improve your marketing Return-on-Investment (ROI)
- Integrate marketing campaigns with events

Sales - Get your forecasting in shape

Sales people are the heart of a successful business. More crucially, without productive sales people, a business can fall at the first hurdle. You need to see results and get the most out of sales forecasting and opportunity tracking. Our CRM software gives you the tools to do just that.

When you take the guesswork out of pipeline management, you know you’re on to a winner. Our CRM software records, stores and manages all your prospect and client information from one location, which forms the basis for more effective sales forecasting and opportunity tracking. We can help you to:

- Manage your sales efforts
- Automate routine tasks and focus on strategic sales issues
- Make sound decisions based on the needs of your customers and prospects
- Classify prospects and identify your best customers
- Improve response to customer needs throughout the sales cycle

Customer Service & Support - Be a customer service champion

Your competitors can copy your products and services, but truly excellent customer service is hard to replicate. To grow your business you want customer loyalty and you want them to recommend you to others. Our CRM solutions enable you to do just that:

- Helps you deliver great customer service in practical ways, whether by phone, email or web
- Keeps you organised and stores the information easily, allowing your team more time to solve customer problems and less time searching for the data
- Enables you to meet budgets and Service Level Agreements (SLAs)
- Allows you to work more closely with the rest of your business with a system that’s fully integrated with other business software

Operations - Raise the bar

Go that extra mile for your customers, by integrating your business operations. Our solutions streamline all processes across your supply chain, internal operations and sales management, which allows you to concentrate on achieving your most critical business objectives.

Boost your business operations by investing in technology that:

- Improves customer service
- Makes your business leaner
- Increases productivity
- Gives a greater competitive advantage
- Strengthens your financial performance
- Improves process efficiency
- Ensures you’re compliant with business regulation

Management - Have complete control

Be better informed by having the ability to analyse performance and business metrics, giving you the ability to diagnose and act on  any potential issues or successes.

- Have a complete view across the organisation
- Gain insight from better analysis and reporting
- Better manage all areas of the business
- Benefit from more productive staff
- Grow your organisation

CRM works across your entire organisation helping to optimise profitability, revenue and customer satisfaction.

To further discuss CRM for your business, please contact e1 on (01962) 718270 or email info@e1business.com